SEO Website Guy

What will your Website say?

Content development is crucial to SEO. SEO Web Site Guy was a High School English Teacher for 3 years.  He holds a Masters degree in Education.  Search Engines are looking for well-written web sites.  

 

What is well written?

1. Spelling, Punctuation, Grammar, etc.
2. Layout - the appropriate use of text headings indicates that the copy (writing) of your web site is well-organized.
3. Writing for web – not all of the same style rules apply on the web. Citations, for example, are handled differently.
4. Outbound links – citing “peer-reviewed”, research-based, or respected sources is an aspect of SEO that is often neglected.  This is something that a web-master or marketing consultant with a graduate degree should usually be able to do.
5. Readability - targeted reading level is often overlooked by SEO copywriters. Their writing goes “over the heads” of their target market.  There are automated tools that evaluate the readability of a web site. Newspapers usually try to write at a 8th grade reading level.  The average reading level for adults in the US is 8th -9th grade, as cited in this article: 

“Adult Literacy in America (NALS)” National Center for Education Statistics, U.S. Dept of Education, Office of Educational Research and Improvement (NCES 1993-275), April 2002.

 

Web site readers average a 8th grade reading level.  SEO Web Site Guy has taught 6^th grade – 12^th grade students.  He has a grasp of what they can and can not read.  You will notice that this web site has short sentences.  Will this drive higher readers away? 

 

“…improvements for lower-literacy users did not come at the expense of higher-literacy users…it doubles a website's ability to meet its goals.”

-http://www.useit.com/alertbox/20050314.html

 

Readability is a key aspect of a websites overall usability.  According to more in-depth studies by the same author, Jakob Nielsen,

 

“…current usability ROI is so stupendously big (spend 10% to gain 83%)…”

-http://www.useit.com/alertbox/roi.html

 

“66 case studies of design improvements in redesigning websites: the measured improvements in key performance indicators (KPI metrics) ranged from 0% to 6,567%. (Yes, a few sites didn't get better; one site got more than 65 times better.)”

-http://www.nngroup.com/reports/roi/

 

 

Writing for the Web

SEO Web Site Guy knows how to write for the web, and for lower readers.  SEO Web Site Guy has years of experience in:

 

1. Web Programming/Design – 5 years
2. High School English – 3 years
3. Special Ed – 4 years
4. Tech Training – 2 years

 

 

Accessibility

Web site accessibility to people with disabilities (visual impairments, learning disabilities) has become very important in SEO.

 

“Training adults on website and software use gave me a sense of what to expect of the average web site user.”

 

- SEO Web Site Guy